Glossary of terms.

JBR is an experienced partner for your consulting needs. Because every situation is different, we offer customized consultancy.

JBR for your consulting needs

JBR is an independent consulting firm with a tradition of more than 35 years in strategic issues, corporate finance and restructuring. In the broadest sense but with a focus on six sectors. We are very well versed in these areas, which makes us a discussion partner that helps translate sharp analyses into your daily practice. Realistic, energetic and 'hands on'. To help secure the continuity of your business, (re)find growth or escape from heavy weather.

Our way of working

For consulting issues, it is important to have in-depth knowledge of sectors, markets and methods. At the heart of our approach is a flexible approach, close cooperation with our clients and the inventiveness of our advice and solutions.

Key points at a glance

• JBR is your experienced consulting partner.
• Always tailored advice.
• Get your strategic goals in focus with the help of our consultants.

A company's success stands or falls with external and internal environmental factors. For a variety of reasons, companies can run into financial difficulties. Increasing competition or sudden drop in demand. Management failure or changing market conditions. All these factors can lead to mounting losses. Therefore, take corporate recovery measures early.

Corporate recovery solutions

For some companies, quick corporate recovery measures are sufficient. These solutions give you as a business owner "a little more air" temporarily. Sometimes more permanent corporate recovery measures are needed. These may involve adjusting or reorganizing the corporate structure. Whatever the case may be, in both, you must involve all stakeholders in the recovery operation. Not only investors, banks and financial institutions, but also management and employees.

JBR

JBR is the experienced partner when it comes to corporate recovery. JBR can prepare a revitalization plan in consultation with you. A revitalization plan helps initiate the necessary changes. In this way, you prevent the threat of escalation from jeopardizing the survival of your company.

Key points summarized:

• Corporate recovery solutions are time-bound.
• JBR always offers customized advice.
• Measures go in consultation with all stakeholders.

Debt advisory focuses on making your business profitable. JBR is an independent consulting firm with more than 35 years of experience in business restructuring and debt advisory.

Improve financial structure

The economic situation in recent years has hit certain sectors hard and banks have tightened requirements. Companies with uncertain continuity prospects are struggling with issues such as optimizing the company's financial structure, or business restructuring, and restoring profitability, or debt advisory.

JBR's method of working

JBR has played an important role in debt advisory to companies since the early 1990s. They come to us with questions about their business financing and the continuity perspective that is closely related to it. Complex issues that require broad expertise. In solving them, various subject specialists work closely together, such as advisors who look at the company's market perspective and advisors who can optimize the financial structure.

Key points summarized:

• More than 20 years of experience in business restructuring and debt advisory.
• Advice focuses on continuity of your business.
• Restoring the profitability of your business.

The Dutch healthcare market is changing rapidly. Partly as a result of the aging population. JBR healthcare consultancy supports healthcare entrepreneurs to respond adequately to these and other changes.

Importance of health care consulting

Important themes in the Dutch healthcare market are concentration and distribution of care, more with less, extramuralization and real estate risk, profit distribution and in general entrepreneurship in a more critical public domain. The demand for increasing efficiency, cost reductions and new forms of cooperation are demanding the attention of healthcare entrepreneurs.

JBR and health care

Within the cure and care sector, JBR advises intramural care institutions, home care organizations, hospitals, ambulance services, suppliers and service providers in this field, among others. When advising a healthcare institution or company, we always ask ourselves: what does a company need in order to take the next step in the Dutch healthcare market? What is the strategic and commercial resilience of the company? We validate the resilience of healthcare providers, taking into account a constantly changing environment. JBR assists them in guiding collaborative projects or redefinition and restructuring. We bring healthcare providers and private money together. In our view, the combination of understanding the strategic issues with being able to offer financial solutions is an important added value.

Key points summarized:

• Exploration of stand-alone and collaborative scenarios.
• Bringing healthcare providers and private money together.
• Strong combination of strategy, corporate finance and restructuring.

Restructuring improves a company's financial structure. This allows the company to refocus on the future. With more than 35 years of experience, JBR is an expert in the field of business restructuring.

Improving financial structure

The downturn in recent years has hit certain sectors particularly hard. The stricter requirements of banks have also led to various issues for companies regarding business restructuring and business financing. Both on behalf of banks and individually, JBR advises companies with an uncertain continuity perspective on optimizing the company's financial structure and restoring profitability.

The guidance provided by JBR

Solving restructuring issues requires expertise from various fields. JBR has all the necessary knowledge: JBR employs both consultants who look at market prospects and consultants who specialize in optimizing the financial structure.

Key points summarized:

• Over 35 years of experience in corporate restructuring.
• Advice focuses on the future and your business continuity.
• Optimize your company's financial structure.

A strategic plan makes a company's future success concrete and specific. JBR is a committed sparring partner when it comes to drafting your strategic plan.

No success without a strategic plan

Studies repeatedly show that almost all successful organizations have a strategic plan. They start with the end goal in mind. With a solid strategic plan, you too will have your organization's dream position in a number of years. You will know what steps to take to achieve this position. You know what the company's objectives and priorities are. In addition, the strategic plan ensures stakeholder support. For example, your shareholders will see and understand your direction. Your employees "know what they are doing it for," and key partners can connect with your strategic plan. A strategic plan also provides direction during difficult or exciting times in your organization's developments. Consider partnerships, investments, acquisitions, expansion, downsizing and divestitures, among others.

JBR's method of working

JBR offers support in preparing your strategic plan. Together with you, we evaluate the market and the internal organization. We explore possible directions for strategy development and go through the selection process to arrive at a well-founded decision. We can also help you with evaluation and adjustment. If desired, we can also be involved in the implementation of the strategy.

Key points summarized:

• Clear goals and priorities.
• Stakeholder support.
• Steering during difficult periods.

A joint venture is a joint arrangement between two or more parties. They decide to undertake cooperation in an economic activity. JBR is the experienced partner when it comes to joint venture expertise.

Why choose a joint venture?

More and more companies are using joint ventures to realize their strategy. A joint venture can provide many benefits. Typically, a joint venture results in a joint subsidiary that combines forces. Both participating parties remain completely independent and neither party has a majority interest in the joint venture. This distinguishes a joint venture from a merger. Merger means that the parties merge completely. One new company is created. In a joint venture, on the other hand, the strengths of both parties are combined. Together they bring together the knowledge, products, services and financial resources to create a profitable economic activity. Profits and losses are borne by all parties. Because multiple parties often participate, the joint venture is a complex form of cooperation. While setting up the joint venture, it is necessary to make concrete agreements and record them well.

Collaborative advice

Joint ventures are often complex and can be extremely sensitive. In a joint venture, companies with different backgrounds and visions start working together. Not every company has the required competencies to realize the objectives of the cooperation despite opposing interests. JBR has over 35 years of experience in joint ventures and is happy to assist you.

Key points:

• More and more companies are using joint ventures to realize their strategy.
• Forces are combined.
• Establishing a joint venture requires certain competencies.

Since the early 1990s, JBR, as an originally Rotterdam-based firm, has been advising companies and investors in the maritime sector.

Cooperation with maritime companies

Maritime companies are the beating heart of the open Dutch economy. Economies of scale and internationalization are important themes in this regard. In addition, in good times and in bad, the sector is a leading indicator of the state of the economy. Traditionally, we have a connection with activities related to logistics, water and ports. JBR strives to apply the experience and expertise gained in this sector internationally.

JBR and the maritime industry

The assignment portfolio within the maritime sector has an international character, with JBR working for shipping companies, port tug services, terminal operators and shipyards, among others. For these companies, JBR answers strategic and financial questions in response to changing market conditions. As a result, we are actively involved in guiding strategic course setting, mergers and acquisitions, valuations, restructuring and optimizing the financing structure in this sector.

Key points summarized:

• Economies of scale and internationalization are important themes.
• Market conditions for maritime companies are changing rapidly.
• JBR independently advises and values maritime companies.

The offshore industry is an extremely dynamic sector with players from oil & gas, decommissioning, wind energy and service providers. In this complex playing field, it is important to receive professional and substantively strong advice. JBR advises companies in the offshore industry on corporate finance, restructuring and around strategic issues.

Dynamic offshore industry

Key themes within offshore are economies of scale, fluctuating oil prices, sustainability, renewable energy, local content requirements and more selective investment policies. The offshore sector lies at the intersection of maritime and energy. In particular, for both offshore renewables and offshore oil & gas, climate requirements, oil price and subsidy policies play an important role. Beyond that, there is an overall trend to make the world less dependent on oil & gas. There is a trend toward renewables.

Practical solutions for the offshore industry

JBR knows current developments and relevant issues in the offshore industry. JBR has in-depth knowledge of the market and an international track record. As for our clients from the maritime cluster, we focus on long-term solutions for clients in the offshore industry. Our clients include offshore service providers, manufacturers of key components, offshore installers and investors at home and abroad.

JBR provides independent and clear advice to companies in the offshore industry so that they can make an informed decision. We analyze the current position of clients in the offshore industry. We also look to the future, providing insight into where opportunities lie for clients. Our solutions are practice-oriented, enabling clients to act quickly.

Key points summarized:

• The offshore industry is an extraordinarily dynamic sector.
• Extensive knowledge of the offshore industry and related markets.
• Focus on long-term solutions.

With sound business financing, you secure the future of your company. JBR's advisors help you design the optimal capital structure and select the most appropriate financing institution.

Funding no longer a given

Entrepreneurs today cannot blindly rely on obtaining and continuing their business financing. The banking world has changed significantly and these changes seem to be structural in nature. Banks have become very critical and do not grant credit lightly. Banks and other financing institutions ask companies to provide a thorough substantiation and risk analysis of their plans. Only then is it possible to obtain corporate financing.

Developing the enterprise finance application

JBR can not only validate your plans, but also translate them into cash flow and a well-founded financing requirement. Our advisors have expertise to provide you with expert advice on your corporate financing and the most appropriate financing institution for your business. Do you need a sensitivity analysis when obtaining your business financing? We can also prepare this for you, so that when you sit down with the financier you can already anticipate possible windfalls and setbacks.

Key points summarized:

• More than 35 years of experience.
• Sound rationale and risk analysis for obtaining enterprise financing.
• Support in raising venture and debt capital.

An organizational consultancy starts with an analysis of the current organization, circumstances and challenges and translates into development directions and strategy. JBR is an independent and professional organizational consulting firm with more than 35 years of experience.

Consulting firm JBR

By seeking organizational consulting, businesses can become more agile and effective and gain insight into how to grow and where. Future-proofing the enterprise. This requires insight into the internal organization, market developments, opportunities and challenges. Based on this analysis, development directions can be determined, strategic (portfolio) choices made and business cases built.

Method of organizational consulting

To provide well-founded organizational advice begins with an analysis of the current organization, circumstances and challenges, obviously in close cooperation with you. To then explore a number of development directions in which we outline the conditions for their success. In addition to being an independent sparring partner, we are involved in the implementation of the strategy if required and guide the processes towards results. The heart of our approach consists of a flexible approach, close cooperation with our clients and the inventiveness of our organizational advice and solutions. JBR focuses on six sectors: Maritime & Offshore, Energy & Environment, Food & Agri, Healthcare, Industrial Markets and Digital Transformation & IT.

Key points at a glance:

• More than 35 years of experience in organizational consulting.
• Optimizing shareholder value.
• Customized advice that ensures business continuity.

Do you want to realize a project and are looking for suitable financing partners to share the financial risk? JBR is an expert consulting firm you can turn to with all your project finance questions.

Difference between project finance and corporate finance

Project financing is the preferred form of financing if the repayment of the financing raised depends on the future revenues/cash flow generated by the project. With more traditional corporate financing, what matters most is your organization's liquidity position and operations. Project financing looks at the revenues and risks of operating a specific project for which you need financing.

Spreading risk with project financing

Project finance is often used in public-private partnerships. These include financing projects for area development, infrastructure and housing construction. Industrial projects are also often financed in this way, such as the construction and operation of power plants, telecommunications, wind farms and a variety of public facilities. Project financing is a suitable instrument if you want to share tasks and risks in the realization of a project.

Financial advice from JBR

With project financing, everything hinges on good transaction documentation. It comes down to thoughtful and sharp formulation. JBR can provide you with the right advice on arranging this form of financing and everything that comes with it.

Key points summarized:

• Project financing is based on future revenues.
• Thanks to project financing, any risks are reduced.
• JBR provides consulting services related to arranging financing.

Strategy consultants develop and help define the policy vision. In addition, a strategy consultant substantiates strategic choices. JBR has more than 35 years of experience as a strategy consultant.

Method of working strategy consultant

Our strategy consultants often begin an assignment with one or more hypotheses and the formulation of appropriate strategic issues. Together with the client, the strategy consultant evaluates the current situation of the market and the company. He then explores possible directions of development and thinks about the organization's design. Finally, he goes through the selection process to arrive at an informed decision.

Setting strategy with JBR

For JBR's strategy consultants, strategy always has to do with growth, contraction or the optimization of activities. Determining strategy means knowing which markets to target and how to play them optimally.

Key points summarized:

• Customized solutions to strategic issues.
• Thorough evaluations of the current situation.
• Substantiated decision for the direction taken.

Strategy development helps companies clarify their long-term objectives and set and achieve specific goals. Because the market is constantly changing, the strategic plan must also be reviewed regularly. JBR is the substantive and committed sparring partner in your strategy development.

What does strategy development entail?

Strategy development is crucial to running your business successfully. For JBR, strategy development always has to do with growth, contraction or optimization of operations. When determining a strategy, you consider what markets you want to target and how to make those markets flourish.

JBR's method of working

An assignment often begins with drawing up one or more hypotheses and formulating the right question. Together with the client, we evaluate the current situation of the market and company and explore possible directions for strategy development and go through the selection process to reach an informed decision.

Key points summarized:

• Customized directions for strategy development.
• Research and evaluate the current situation of company and market.
• Well-reasoned decision and guidance in the selection process.

Using a strategic policy, you determine the goals you wish to achieve in the future. JBR is a substantive and committed sparring partner when it comes to drafting or evaluating your strategic policy.

Functions of a strategic policy

Your strategic policy will cover topics such as mission, vision, ambitions and resources, but also the pitfalls should not be forgotten. On the basis of a well-considered strategic policy, you know exactly where your company is heading. Goals are clear, making a translation to everyone's individual contribution possible. The strategic policy makes choices transparent for stakeholders.

Drafting and evaluation support

JBR offers support in drafting your strategic policy. We can also help you with evaluation. After all, a strategic policy is dynamic. From time to time, it needs to be adjusted to changing internal and external circumstances. In addition to being an independent sparring partner, we can be involved in the implementation of the strategy and guide the processes towards results.

Key points summarized:

• Transparency of the state of affairs for stakeholders.
• Clarity regarding which goals you have achieved.
• Understanding the goals you still wish to achieve.

A strategic alliance is an agreement between two or more companies aimed at strengthening their market position. This involves the exchange of knowledge and skills, but sometimes also capital, technology or personnel. JBR is the expert and committed partner when it comes to independent advice regarding your strategic alliances.

Why enter into a strategic alliance?

The added value of a strategic alliance is created by the synergy that benefits all companies involved. Such synergy often cannot be achieved as an individual company. Alliances can be used both offensively and defensively. Offensive alliances focus on creating markets, defining or establishing industry standards, anticipating or responding to political developments or competing with other companies. Defensive alliances focus on defending or strengthening an existing market position.

Offensive or defensive

As an expert and committed partner, JBR offers independent advice regarding your strategic alliances. The intensity of the collaboration, the balance of power, duration and the investments involved can vary greatly from one alliance to another. To ensure that your own interests are not snowed under, it is wise to seek advice in good time.

Key points summarized:

• Cooperation without losing its own identity.
• Defend or strengthen your market position.
• Risks are shared in strategic alliances.

Strategic acquisitions increase a company's market share. JBR is the expert and committed party to assess, evaluate and realize your strategic acquisition.

Strategic acquisition

Strategic acquisitions are done to improve one's own market position. Such an acquisition usually results from a predetermined strategic objective. Often the acquired company is a direct competitor. The own company takes over the products/services, customers and market share and can grow again. A company outside its own core business can also be bought, for example because of new technologies that offer great opportunities.

Guidance on acquisition process

Together with you, JBR creates a search profile that we use to get started. We investigate in which market(s) the intended company should operate, what the structure and dynamics of the sector are, what the intended size of the company is, what culture fits well, etc. etc. We will inform and advise you. We can also guide the entire acquisition process for you.

Important points summarized:

• Strategic acquisition improves your company's market position.
• Good preparation essential for successful acquisition process.
• Consulting and execution of strategic acquisitions.

The Wet Homologatie Onderhands Akkoord (WHOA) is a Dutch legislation introduced in 2021, aimed at business reorganization in times of crisis. WHOA allows companies with a viable business model, but with temporary financial problems, to restructure their debts through a private agreement. This can lead to debt reduction, deferral of liabilities or changes in creditors' rights. The procedure involves filing a start-up statement with the court and choosing between public or closed proceedings. Important aspects include a cooling-off period, preparation of a restructuring plan, and class certification of creditors and shareholders for voting on the agreement. Ultimately, the agreement must be approved by the court, after which it becomes binding.