transactions
Geo Square sells Tryve to Avisi to join forces for Tryve's European growth
- JBR acted as a consultant for Geo Square
- Sector: Digital & Technology
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A few years ago, the motto was to invest almost entirely in growth, although at the expense of profits, because business valuations were very much linked to growth. Today, investors are increasingly reluctant to invest in loss-making companies to invest and seek a healthy balance between growth and profitability. Our advisors can take you through this further.
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The digital and technology sector is changing at lightning speed. MSPs and SaaS companies are facing a wave of consolidation: private equity funds are building large platforms by merging smaller players. For such entrepreneurs, this offers unique opportunities to create value through the realization of strategic synergies, or to achieve a successful exit. At the same time, generative and agentic AI open the door to completely new business models and growth paths for AI- and data-driven companies. Finally, the number of cyber threats and the damage caused by them will increase signficantly in the coming years, creating opportunities for cybersecurity specialists.
JBR helps entrepreneurs realize their ambitions. We do so with in-depth knowledge of digital and tech business models and the value drivers behind them, as well as with our network of investors. Thus, we strengthen technology companies at every stage of their growth path.
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An MSP delivers complete IT services and monitoring proactively, often on a subscription basis, whereas traditional IT service providers often work reactively and project-based. An MSP acts more as a "trusted advisor" rather than a "break-fix," making them better able to build longer customer relationships and upsell services.
If a SaaS company has a high level of recurring revenue, its valuation is often based on revenue multiples. The applicable revenue multiple is strongly driven by underlying factors such as growth, customer retention, scalability, and the size of the company. + What are key value drivers for MSP companies?
For MSP companies, the level of recurring revenue is essential; it is therefore important to have high customer retention (low churn) combined with a diversified customer portfolio, relatively long-term contracts, and high customer satisfaction (Net Promoter Score). Offering distinctive, high-value-added services, such as cybersecurity, increases strategic value. Staff quality and dependence on the owner-manager are also key determinants of sustainable growth and valuation.
Yes, thanks in part to the AI boom, there is huge demand for innovative companies, private equity has plenty of cash available ("dry powder"), and company valuations are attractive. But a successful sale requires a strategic sales process, including a thorough preparation phase, to position your company as attractively as possible and optimize value. Even if you do not wish to sell at this time (yet), it is very important to start these preparations on time; not a few months, but several years in advance. Our advisors are happy to think this through with you.
The AI Act sets requirements for transparency, risk management and data use, and affects product development and market access for companies developing or deploying AI. The AI Act creates a stricter regulatory framework and thus more compliance costs, but on the other hand it provides opportunities to operate more transparently, reliably and ethically.
An industry specialist knows the players, trends and valuation drivers, making transactions faster and more successful and optimizing value.
Our team works at the intersection of strategy and corporate finance. We help you sharpen your vision for the future, increase your value creation and realize deals that strengthen your position in the market.
Schedule an appointment with one of our industry specialists:
Rocher Hulst
Director
Merijn Veltkamp
Associate
Valentine Destoop
Associate
Lucas van den Berkhof
Business Analyst
Norma Lanting
Business Analyst