Optimal results

Our working method

We outline a company's initial situation and sift through developments in different sectors to understand the underlying drivers and levers. This keeps us abreast of developments affecting your environment and we take the time to get to know you and your business well.

We do everything with the goal of being able to help you make the right choices and challenge assumptions. We do this in short sprints or long term assignments, (informal) workshops and in-depth analyses. Always in co-creation with the client.

We value the sustainability of our advice and a personal relationship with our clients and our network. We gladly take the role of interlocutor who shapes a strategic issue with the client in the desired way of cooperation.


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Our distinctiveness

We work in sectors in which we specialize. In these sectors, we proactively analyze economical, technological and political developments to share with our clients and optimally help them solve challenges they encounter. By carrying out a multitude of projects in a sector, we have built up not only knowledge but also a strong track record and a broad network, which we are happy to use to facilitate solutions.

With our in-depth industry knowledge, we often play an important role in identifying suitable buyers or targets for a transaction. We are always interested in casual and informal sparring sessions with entrepreneurs inside and outside our network to share insights and enrich each other's knowledge.

In conjunction with our corporate finance discipline, we often work at the intersection of Strategy and Corporate Finance. Thus, we have experience in M&A and valuation processes and understand the interaction between strategic choices and M&A or the valuation of a company. Furthermore, we know how M&A can contribute to achieving the company's strategy and objectives.

The same combination makes us a suitable sparring partner when you are at a crossroads with your company; is now the right time to sell or will an independent growth strategy result in more value creation?

If a (partial) sale is the best option, we often support in shaping an optimal exit strategy.

In collaboration with our restructuring discipline, we help companies under pressure make good choices. In essence, it's about identifying which elements of the business model are future-proof and which are not and how best to position oneself in order to achieve or improve viability as a company.

In-depth industry knowledge and an effective methodology to inform strategic choices are essential to making the right choices quickly. From a diverse pool of consultants, we assemble a team with the right expertise for each situation that will solve your problem with complete flexibility.

We value the sustainability of our advice and a personal relationship with our clients and our network. We gladly take the role of interlocutor who shapes a strategic issue with the client in the desired way of cooperation.

For example, we work for some of our clients for an extended period of time as a dedicated permanent consultant. For other clients, we conduct a quick business case review or organize workshops to jointly shape a vision or share insights into a relevant topic in an accessible way.

Which customers do we target?

Our character often resonates well with the situation and values of entrepreneurs, Mid-Market companies and family businesses; Personal, informal and small scale.

Because of our knowledge in Corporate Finance, we know which issues are important when raising growth financing, if the company has a succession issue, the business model no longer appears future-proof, or a business case needs a slightly sharper foundation. Committed but neutral, we are ready to challenge your assumptions.

Our in-depth sector knowledge makes us ideally suited advisors to leaders and niche specialists in our focus sectors. We are always aware of the issues that concern these parties and can respond directly to the issues because we are already familiar with the context.

We organize informal knowledge sessions with experts from our network around a recent topic or just drop by your place to spar about new developments and trends.

We have good experience in organizing knowledge sessions in the form of round tables.

When building or developing an investment portfolio, it is important to start with a clear framework and clear choices. Thanks to our experience in both strategy and corporate finance, we know how M&A processes work and which factors are relevant when developing an investment strategy.

Our industry knowledge allows us to find the right partners for adding or divesting portfolios or update you on a particular niche or trend in an informal workshop.

With a personal and small-scale approach, we are a suitable sparring partner for Supervisory Boards and are well positioned to inform them (and keep them informed) regarding trends and developments relevant to their companies, such as digitalization. On their behalf, as a neutral party, we can question the company and management

We take them through market developments and future scenarios so they can assess the associated risks, opportunities and necessary investments.

We know how to translate and incorporate both the commercial interests of private parties and the social interests of public parties into strategic advice. Also - and especially - when public and commercial interests clash we feel comfortable and know how to bring stakeholders together.


JBR the right choice

Strategic advice

Independent and transparent

We always work from an independent advisory role. An open way of doing business, which has now attracted many clients to us and resulted in many an ambassador.

In-depth industry knowledge

JBR advises and assists companies in various sectors, focusing on the Maritime & Offshore, Food & Agri, Healthcare, Energy & Materials Transition, Industrial Markets and Digital & Technology sectors.

Dedicated teams

We work closely with you in dedicated project teams consisting of strategy consultants, research consultants and often corporate finance consultants.


Independent strategic advice


In-depth industry knowledge


Dedicated teams

Contact the team personally

If, as a result of the above, you would like to spar with one of our advisors, we would be happy to comply.

Indeed, we are looking forward to it!



Kees van Biert
Founding and Associate Partner


Ronald van Rijn
Managing Partner JBR

Gijs Hulscher


Merijn Veltkamp