JBR M&A transaction
Peka Kroef and Frespo
JBR acted as M&A advisor to the shareholders of Peka Kroef.
JBR Corporate Finance's deal team consists of: Ronald van Rijn, Rogier Tigchelaar and Boudewijn van der Hart.
Peka Kroef acquires Frespo from Nimbus.
JBR guided the shareholders of Peka Kroef in the acquisition of Frespo.
Peka Kroef wanted to expand its production capacity due to the full utilization of its current capacity and increasing demand. With the acquisition of Frespo, Peka Kroef is strengthening its position as a leading player in the market for chilled potato products and significantly expanding its capacity to meet the growing demand for high-quality potato products.
Peka Kroef is a forerunner in the field of environmentally conscious and circular processes. In its sustainability report, attention to the environment and climate is evident thanks to the use of residual heat from its own processes and circular residual flows through water purification techniques, among other things. The increase in capacity enables Peka Kroef to meet existing market and customer demand and to respond more efficiently to growth opportunities in new markets and segments. Moreover, it creates new opportunities for further innovation and development for sustainable and circular processes and products.
Facts and figures
Peka Kroef
Peka Kroef has its roots in the Peel, a traditionally high moorland area in the province of North Brabant. The Kroef family is among the very first Peel pioneers.
- The company was founded in the 1970s by Gerard Kroef and, now together with his son Bart Kroef, is closely involved. Edwin Holleman is managing director and responsible for the daily management
- Peka Kroef has been among the leading manufacturers for 50 years and specializes in chilled potato products for the foodservice and retail and consumer markets
- The company has a strong market position and with renowned Dutch and foreign customers is an important supplier
Frespo
Frespo (previously Aviko Cuijk) was a successful part of the Aviko Group for decades. Nimbus has recently corporatized Aviko Cuijk plant and sees Peka Kroef as the ideal partner to continue the business successfully.
- Frespo focuses on steam-fresh and pre-cooked potato products for Foodservice and Business-to-Industry markets across Europe
- The company has 49 SKUs and a production capacity of 35kt per year
- There is one production line for pre-cooked products with about 23kt per year and one production line for steam-fresh products with about 12kt per year
Odiliapeel, March 18, 2024
Press Release
Potato processor Peka Kroef B.V. signed an agreement with investment company Nimbus regarding the acquisition of potato processor Frespo B.V. on March 14, 2024.
With the acquisition of Frespo, Peka Kroef is strengthening its position as a leading player in the market for chilled potato products and is substantially expanding its capacity to meet the growing demand for high-quality potato products. The increase in capacity will allow Peka Kroef not only to better meet existing market and customer demand, but also to respond more efficiently to growth opportunities offered by new markets and segments. This strategic move will improve operational efficiency and create new opportunities for innovation and product development.
Nimbus is very excited about the successful corporatization of, and developments at, Frespo in the recent period and sees in Peka Kroef the ideal partner to successfully continue and expand the business. Frespo has become a successful independent company and Nimbus sees many opportunities and possibilities towards the future for the existing stakeholders at Frespo, including its employees, in this combination with Peka Kroef.
"With Peka Kroef as the new owner of Frespo, we look confidently to the future of Frespo and its employees. Over the past year, together with Nimbus, we have worked intensively and successfully on the corporatization of Frespo, building a solid and high-quality company. Being part of Peka Kroef now gives Frespo the opportunity to focus together with Peka Kroef on new growth opportunities and further development," said Anouk ter Laak, CEO of Frespo.
"The acquisition of Frespo marks an important milestone for our beautiful family business," said Edwin Holleman, CEO of Peka Kroef. "We believe this strategic move will help us to even better meet our customers' needs and explore new opportunities for growth and innovation. The committed team in Cuijk and their years of expertise in the production of chilled potato products will help us further strengthen our position as a leading player in the potato processing industry."
Peka Kroef looks forward with confidence to a successful integration of the activities in Cuijk. This in order to be able to continue to provide customers with high-quality potato products with maximum delivery performance and service.
Contact the dealteam personally
Ronald van Rijn
Managing Partner JBR
Rogier Tigchelaar
Senior Consultant Corporate Finance
Boudewijn van der Hart
Business Analyst