Interview

Launch of four new websites

We speak with Iemke Imhof, manager of business operations at JBR, about the creation of the new websites.

'Over the past six months we have worked hard on four completely new websites. Only the logo has remained the same.'

Author: Iemke Imhof 🇳🇱
  • Manager of Business Operations
  • LinkedIn

Over the past six months, we have been working hard on four completely new websites.

 

Iemke explains what has been renewed.

Over the past six months, we have been working hard on four completely new websites. Only the logo remained the same.

The websites of the subsidiaries; JBR Interim Executives, JBR Mandate and JBR Governance have the same design. It is now clear that we belong together.

All content has been rewritten and the structure is clearer and more intuitive. On mobile and ipad, the websites are also more accessible.

JBR's DNA is much more visible and tangible.

 

Why have these websites been revamped?

JBR's old website was technically and visually outdated. We regularly received comments such as:

'Involvement in customer issues does not emerge sufficiently.'

'You guys are more fun in real life than the look on the website.'

'Too modest, too little pride.'

So renewal was really needed! The website designer chose the color gold because we should be proud and show it.

The photographer took formal and less formal photos of our people to better highlight their personalities.

 

What solutions were chosen?

Due to a technical link, you will directly enter the sector to which you belong. The content is then also applied. A nice feature that shows the visitor only relevant content.

The (international) sector knowledge is more visible. What we do is clear, distinct and well-organized, in terms of content, relationship network and track record.

 

A new payoff has been chosen? 'Because we understand your world'

Through our years of international industry knowledge and network, we demonstrate that we understand and act on the client's issues.

With a carefully assembled dedicated team, we help to identify and clarify all scenarios.

 

Have the goals been met?

Yes! The goals that were described were met.

We are particularly pleased with the new international website, which is available in 5 languages.

The website reflects our quality and professionalism.

Our employees and partners are also very proud of the result and feel connected to it.

The integration and uniformity of JBR, JBR Interim Executives, JBR Mandate and JBR Governance.

 

Who worked on the website?

The websites were created in collaboration with:

Gladior, design, structure, project management and development

Aatjan Renders Photography, portraits and atmospheric images

Element M, project management at JBR

Clonable, translations

JBR employees and partners, content writing and strategy

 

Contact me personally for more information

http://Iemke%20Imhof

Iemke Imhof 🇳🇱
Manager of Business Operations