Documentary

IDFA Documentary 'Nothing lasts forever'

On Wednesday, November 16, we watched the IDFA Documentary: 'Nothing lasts forever' with our associates. A revealing documentary about the growing market of synthetic, factory-produced diamonds.

Author: Iemke Imhof

Manager of Business Operations
LinkedIn

JBR is a sponsor of the IDFA

We are a sponsor of the IDFA. This is the largest and leading documentary festival in the world. It gives us the opportunity to organize a film evening for good relations. The documentary we choose always has a link to our work and contemporary trends. The film is followed by a substantive follow-up discussion with the filmmaker or experts.

The documentary "Nothing lasts forever" is a layered film about the impact of synthetic diamonds on the diamond world. It deals with the valuation of a diamond, the marketing violence, the emotion surrounding getting and giving a diamond and the cartelization of De Beers.
After watching the documentary, there were many emotions of disbelief, dismay and disillusionment.What is a "real" diamond, and can you tell? How do you guarantee the 'authenticity' of a diamond? But also about opportunities such as sustainability and affordability of the diamond industry.

Q&A with publicist Ivo Weyel

In the Q&A with Ivo Weyel, the questions and comments from the audience tumbled over each other.

Ivo is publicist voor o.a. NRC, Elsevier, Esquire en Parool, heeft verschillende artikelen geschreven over diamantairs zoals De Beers en Ascher, waaronder het artikel ‘uit de fabriek, maar wel een echte diamant’ over de verkoop van synthetische diamanten door De Beers. Hij was bereid gevonden de documentaire in de hedendaagse context te plaatsen en de inhoudelijke discussie met de zaal te voeren.

During the drinks and buffet dinner, the documentary was food for thought. There are always slightly different conversations than you are used to.

Thank you for your presence and involvement.