Andja Bratić

'Being good in business is the most fascinating kind of art. Making money is art and working is art and
good business is the best art.' - Andy Warhol

Just as Warhol deliberately blurred the line between commerce and art, creativity is a powerful tool in my work. In a world full of noise, I believe in the power of (f)listening.

Since May 2025, I have been working within a close-knit team to strengthen our commercial processes and deepen client relationships. What constantly inspires me? How an idea comes to life: when a conversation leads to an unexpected collaboration. Every day I learn from the people around me.

With 25 years of b2b marketing experience, I have arranged 30+ cross-border events for C-level executives and helped generate €500M+ deal value through pitch coordination. I have also contributed content to policy and conducted national research.

At JBR I feel at home because of the balance between international service and personal attention. This makes my role challenging and meaningful.