JBR approached by transportation company to define growth strategy

Assignment

JBR was approached by a transportation company for support in defining a growth strategy and rationalizing its current portfolio of product-market combinations.

Background

The client transports heavy units, exceptional loads and bulk goods for companies mainly active in the energy transition, industry and construction and infrastructure sectors. The sector is structurally facing tight margins caused by a challenging force field, limited distinctiveness and the rise of digital platforms.

In addition, there is a personnel shortage due to low intake and aging drivers. Customers and the government have increasingly stringent requirements regarding sustainability and digitalization. At the same time, a high degree of flexibility is expected from carriers and carriers are expected to keep up with technology, innovation and sustainability, which requires large investments.

Problem Statement

The majority shareholder has asked the management team to initiate a strategy process to jointly shape a future-proof strategy. The desire here is to be actively involved in the process and be a part of the strategic choices.

Our contribution

During an initial work session, fundamental strategic questions were discussed and growth hypotheses were identified and defined as possible growth strategies. In order to make an informed choice between the alternatives, a balancing framework was drawn up which formed the basis for project planning. External interviews (customers, suppliers, industry experts), internal analysis and desk research were used to identify demand trends, forces, strengths, weaknesses, opportunities and risks.

In several working sessions, the strategic options were evaluated and the most appropriate option was chosen. In addition, the current business unit portfolio was analyzed and the financial contribution and strategic potential were determined in combination with the chosen strategic development path. Based on this analysis, scenarios for portfolio rationalization were drawn up and the growth path was further shaped

The result

The strategic plan was presented to the majority shareholder and the SB and approved. JBR was asked to support phase 2 of the project in which the multi-year strategic plan will be further shaped and the implementation plan will be prepared.