Looking ahead as a guide: JBR chooses new sponsorship goal

JBR is celebrating its 40th anniversary this year. Therefore, this year we celebrate our anniversary year with the theme "Imagine Tomorrow,": dwelling on the past is important, but we put the future first. As an organization, we have a rich history with a lot of knowledge and experience, which still brings us much to this day. Yet the past can also be a brake: there are certain experiences, norms and values that influence our outlook.

Since the beginning of this year, we have a new sponsorship goal that inspires us to look to the future with an open mind. We are sponsoring the ItsME foundation. A foundation founded by Jur Deitmers.

In 2017, Jur was stricken with life-threatening brain inflammation, which led to a complete loss of his memory until the age of 21. His memories of his childhood, family, friends and studies were gone forever. Even basic skills and unwritten rules he had to relearn. After a period of depression, Jur rediscovered his resilience and reset his course for the future with new knowledge, values and goals.

With his presence at our strategy day in September 2024, Jur inspired us to look at the future in a norm- and value-free way. To choose each day which experiences to take with you into today, instead of allowing yourself to be too influenced by the past. A life attitude that fully fits the JBR Jubilee year.

Want to know more about Jur Deitmers?

Listen to the podcast The Boy Without Yesterday

Watch the impressive documentary The Boy Without Yesterday