JBR Belgium M&A transaction
Geo Square sells Tryve to Avisi to join forces for Tryve's European growth
JBR acted as advisor to Geo Square
JBR's deal team consists of Frank Hermans and Valentijn Destoop.
A transaction enabling further European growth while retaining the boutique character
Avisi realizes a broader base to implement large European software projects by merging its certified monday.com consultants with Tryve, acquired from Geo Square. JBR acted as Geo Square's exclusive consultant in this process.
Facts and figures
Tryve
- Founded in 2020 by Lorentz Verstraete and Mathijs Raes
- Specializing in monday.com software implementation, training and consultancy
- Also works with certified monday.com specialists
- Offices in Belgium, the Netherlands and France
- Approximately 20 employees
Avisi
- Established in 2020
- Implementation of tailor-made, innovative software systems
- Works with certified monday.com specialists
- Headquarters in Arnhem, the Netherlands
- Over 90 employees
Interview with the deal team
Frank Hermans, Associate Partner Belux at JBR, about the transaction
"Tryve grew year on year in customer base and business model, supported by Geo Square which, as a believer from the very beginning, financed the start-up investments. Meanwhile profitable and scalable, there was no immediate reason to sell, until strategic parties - attracted by Tryve's strong monday.com position and expected consolidation among implementation partners - actively came forward. With the explosive growth of monday.com and increasing demand for mature implementation partners, the founders, together with Avisi, leveraged this momentum to develop Tryve into a European Monday Powerhouse. After all, Tryve was no longer strategic to Geo Square. This transaction cashes in an early investment on vision and trust in a strategically strong match for the 2 co-founders and a powerful exit for Geo Square."
Voice of the parties involved
Lorentz Verstraete, CEO of Tryve, on the transaction
"With a combined portfolio of more than 1,000 relationships and a highly qualified team of 20 certified monday.com, we are excellently positioned to deliver major digital transformations for a wide variety of organizations."
Gert-Jan van der Streek, co-founder and director of Avisi, on the transaction
"To remain relevant in this rapidly changing market, partners need to be able to offer a robust mix of consulting and managed services that goes beyond a pure sales model. The creation of this monday.com 'powerhouse' positions us as a carrier of growth. Tryve's impressive track record proves that they have the formula to lead this growth'."
Digital & Technology sector team
JBR is a member of REACH Cross-Border Mergers & Acquisitions. As exclusive BeNeLux partner, we offer deep sector expertise to Digital & Technology clients within the network.
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Digital & Technology Team Netherlands Rocher Hulst
Digital & Technology Team Belgium Frank Hermans
Contact the deal team personally
Frank Hermans
Associate Partner
Valentine Destoop
Associate